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{Beauty Bloom}: The Introduction of Aerin

 (pic c/o Aerin)

My makeup stash can’t keep up with the different looks I’m embracing. Every time I see a beauty ad in one of my fave fashion magazines, I rip it out and pin it to my mirror for reference. I never thought I’d actually use them, but they work. The make for a great guide if you know and understand the basics.

However, I have an awful habit of sticking to the same colors and hues if I like them. No matter the season, I’ll revert to my go-to’s that just work. In an earnest effort to keep up with the fluid looks this spring, I’m keeping my new prods out at reachable length… Plus, I’m kind of tired of carrying the same palettes everywhere I go. Literally.

When I came across Aerin‘s debut makeup line, I felt a huge, happy nostalgic sensation. I remember my mom and grandmother having really pretty makeup cases when I was a kid. A lot of them were well-made with lovely fabric coverings or enamel casings. And they lasted forever. At least it seemed. Aerin, the famed grand-daughter of Estée Lauder, has stepped up and out to boast her own collection. The young designer describes it as “mistake-proof makeup,” full of soft palettes, bold colors, and bright hues. A real grab for existing Lauder fans and hard core makeup aficionados. The packaging comes in really pretty floral patterned cloth cases with gold zippers.

And while the color combinations are stunning and suitable for all day wear, the kabuki brush from the Essentials Collection is the best asset! I’m always looking for great brushes and totally embarassed to admit I’m still using a raggedy one I bought in Monaco 4 years ago. Something about not picking out the right ones… Hers is not only cute and perfectly-sized, but blends extremely well no matter what you use. Okay, and let’s be real, the suede pouch just makes it too fabulous to carry around. At $48, love it well!

I’ve not tried them, but the other brushes and the floral illuminating powder look equally perfect. I’m getting a bit anxious about getting my hands on them. But for now, I’m excited for her and the new things she’s doing (accessory collabs and more). Must be fun and challenging taking after abuelita!

See all Estée counters and department stores for a complete look.

* I was provided with a portion of the collection to offer this review. All opinions and expressions are my own, always. 

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